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Better

Social Network App

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A new way of urban living, together.

Living in cities is a grown trend, and by 2030 probably 60% of the world’s population will live in cities. Nowadays we can undoubtedly say that we live in the digital era. We broadcast our messages and who we are genuinely to the world on social media networks, almost as if we manage our own brand which is ourselves. With that, there’s a lot of under the surface movement going the other direction, coming more to the basic life, generating offline intimate connections.

Re-designing life in local neighbourhoods

People that live in the city often join local Facebook groups to stay updated on what’s happening in their district. Posts are shared between the group members, from questions and recommendations about locations, cafes and restaurants to discounted services offerings and some off-topic conversation about what’s happening in the city and in their area of living. So it somewhat became a reliable source of information and replaced the good-old building staircase in giving a platform to direct social interaction. However, online communities started to suffer from the same difficulties that lead people to utilise them – the lack of centralization and unadapted interface created confusion and difficulty in finding what you’re looking for.

 

 

What happens inside local Facebook groups?

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Restaurants & cafes recommendations

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Discounts offered by professionals

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Local news and discussions

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Personal interactions & get togethers

What defines today’s neighbourhood?
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A geographically localised community within a larger city

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Social community

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Face to face familiarity

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Sense of belonging

Rethinking current possibilities

After emphasising on this subject, it seems there’s a lot of potential for innovation in the way co-living in cities is being experienced and could be better delivered to end-users. Take a look at our journey towards building an easy-to-use social platform for local communities to flourish in.

Exploring through wireframes

When we started the prototyping process we thought what was the best way to mix all the concepts and ideas we emphasised on one app. We want everyone to have a clear view on everything that’s going on in the neighbourhood, so we incorporated a discussion board and put it as the core feature of the app, and also a feed to make everything accessible and contextual in time. To drive more socialising between the members on the app we formed a simple conversation interface and added a get-together feature so neighbours can spark up a conversation and invite each other to meet outside the digital world.

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Know what’s happening in your community

The app is built in a way that presents a feed that displays members posts in the most visually engaging way.

A Simple Conversation Interface

So neighbours can socialise digitally and stay updated on local news and discussions on all matters.

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Catch up with your neighborhood pals!

With a simple, clean conversation interface, socialising around common interests made easy and delightful.

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