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UI/UX

Redesigning the urban life with Better

As designers, as creatives we adore cities, we love living in them and get inspired by the mass of energy, openness and a giant pool of opportunities it brings to our life in all spaces: work, culture and social. Cities around the world are becoming smarter and these developments will bring new challenges and obviously new opportunities we haven’t yet thought of.

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We wanted to explore the new urban-social life in this modern times so we set out to emphasise on this subject and see what we’ll find. We’ve set out to define the challenges and problems people have these days with all that related to living in cities, and what behaviours exists in the current digital sphere.

People got comfortable living online

While social networks were and are being an easy target to find flaws in and demonise the habits of using them, they are on the rise. We use WhatsApp to communicate easily, Facebook and Instagram to connect and get inspired by the projected lives our friends & people we follow share with us. We use LinkedIn to connect with our peers in the business world, getting more exposure and reach to new professional opportunities.

While social networks were and are being an easy target to find flaws in and demonise the habits of using them, they are on the rise.

The missing pieces

After emphasising on this subject it became very obvious that the two missing factors that can play a big role in defining and designing a new solution in living in cities in today’s times were

  • Real human connection
  • Context and relevancy

With those we started the process of thinking of a new solution that can address these points -you’re invited to view more of it on the showcase page of the concept we made Better app for co-living. Have fun reading!